01
WHAT’S THE ISSUE
The first event of this kind
Versatile winter sports activation. Unique snowboard and freeski contest with sports & lifestyle workshops and charity
for all age groups with free entry in the middle of Innsbruck at the Tiroler Landestheater!
Contest: Rock A Rail Innsbruck & Freeski Session
Lifestyle: creating a new freedom in winter sports
Workshop: Bridging the gap between different types of winter sports with stands for information and trying things out
Charity: Think global, act local – financial support for young people and children in winter sports
Down Town: Innsbruck, forecourt of the Tyrolean State Theater with free entry. Everyone should be addressed. Children and young people, adults and families – In addition, as much ‘Innsbruck’ as possible should be included.
New Discipline
jibbing
[/vc_column_text][vc_column_text] Jibbing: Rooted in skateboarding
Style: creative and exciting
Versatile: Endless trick variations
Real: alive and true to life
Unique: no limits
Culture: appeals to young and old
Audience: highest emotionalization
Specially designed ramp
Dimensions: 36 m long, 13 m wide and 8/12 m high
Versatile: up to 10 different variants
Mobile: construction 4 days – dismantling 2 days
Hybrid surface: snow 200m³ with plastic mats
Public appeal: new proximity to the spectacle
Suitable for all weather: also feasible in rain and wind
Winter sports in concentrated form
Presentation opportunities for the regional winter sports industry and local winter sports clubs and associations. This unique cooperation before Christmas aims to promote and create enthusiasm for winter sports.
marketing
TOOLS
TV News Edit / Wrap-Up Edit
Various clips for online distribution
Online live stream
Press releases, distributed to mainstream media in Austria as well as special interest titles (snowboard & freeski) worldwide
EXPECTED MEDIA OUTPUT
regional, national and international TV stations
regional and national daily newspapers
local radio stations
Special Interest Magazines and Websites (Snowboard & Freeski)
social media
POTENTIAL REACH
54 million skiers and snowboarders in Europe and another 38 million interested people
Free entry to the event
Creation of meeting spaces – free of barriers and restrictions, free of charge for visitors,
financed by:
sponsorship
Gastro income
entry party
personal contribution
02
background
80% of teenagers are not active enough. According to the WHO, wealth factors are responsible for 70% of all diseases.
diet/obesity
lack of exercise
Smoking/Alcohol/Drugs
“We’ve had an electronic revolution that has obviously changed the movement patterns of young people – encouraging them to sit more, be less active, drive more, walk less!”
https://snowfest.eu/who-studie-2018
“Winter sports can prevent illness and crime. They ensure the quality of life and promote health – at any age.”
These are no more dangerous than many other sports.
See SUVA statistics 2018 – number of injuries per million hours of exercise:
Goal
Visibility, creation and empowerment of new active role models that have a positive influence on decisions of young adults and society to make them more active for a positive future and better health through winter sports.
We, at young competitive sports in Tyrol, see this project as very helpful for the winter sports associations in Tyrol and their recruitment of young people. Winning over talented children and young people for the various sports is very important to us, so that we can continue to have successful sporting flagships in Tyrol in the future, especially in winter sports. This event would also give fringe sports a stage. In this way, children and their parents can be won over to organized sports in Innsbruck and Tyrol.
Benjamin Lachmann (Diploma Sports Science)
We don’t stop playing because we get old, we get old because we stop playing.
George Bernard Shaw (philosopher)
03
Contest
2 days: Friday and Saturday
2 contests: Rock A Rail Snowboard & Snow Fest Freeski Session
Rock A Rail
Rock A Rail goes Innsbruck!
Rock A Rail started in 2011 as a local Rail Jam at Heart from The Hague (Netherlands).
The event has developed into a first-class street contest over the years. This is also shown by the lively international participation of the drivers.
With the jump to Innsbruck as a coherent tour in cooperation with the local Snow Fest crew, new added value is created for the city and for winter sports.
Facts The Hague:
13,000 visitors, 40,000 web casts, 935,000 social media, 22,700 videos
Snow Fest Freeski Session
Best Freeski Jibber Female and Best Freeski Jibber Male
Rock A Rail is authentic urban snowboarding The Snow Fest Freeski Session should also develop in this direction.
The same setup is used as for snowboarders.
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04
Workshops & Charities
We want to convey social values through sport and promote sporting and cultural sustainability for nature, the environment and society.
In cooperation with the city of Innsbruck, the winter sports clubs and the local ski areas are offered a presentation platform in our workshop village. By choosing the time of the event, we give the clubs the opportunity to get people excited about their sport before the Christmas holidays.
Disadvantaged children and young people are supported with snowboard and ski courses with competitions, donations and part of the income (catering).
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05
Sponsoring Pakete Innsbruck
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Für Informationen bezüglich Sponsoring und Kooperationen wenden Sie sich an uns.
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über Uns
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Stefan Plattner
Gründer, Gesamt Projektleitung und Technische Leitung Rampe
Der „Snow Fest“ Mastermind ist seit über 22 Jahren in der Wintersport-Branche und einer der besten Park & Pipe Bauer weltweit. Zig Projekte tragen seinen Stempel und er ist der Initiator von zahlreichen Park-Projekten, u.a. Vans Penken Park Mayrhofen, Snowpark Kitzsteinhorn, der Corvatsch Park oder die Sommer Superpipe in Saas Fee. Die chinesischen Snowboard und Freeski National- und Nachwuchsteams setzen ebenso auf seine Fähigkeiten, baut er doch den Trainings-Park und Pipe in Tiger Ridge, China.
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Rik Kingma
Gründer- Projektleitung Rock A Rail und Sponsorenbetreuung
Rik ist in den holländischen Sand Dünen aufgewachsen, aber hat auch viel Zeit seines Lebens in den Alpen verbracht. Mit einem (Action-) Sport-Hintergrund und einer Leidenschaft für Snowboarden ist er beim Rock A Rail für die Athleten, Sponsoren und den Webcast verantwortlich. Seine Winter verbringt er in Österreich und genießt das Leben in den Bergen. Persönlich ist er gerne im Backcountry unterwegs, hat aber schon immer ein Interesse für Street Snowboarding gehabt und ist immer auf der Suche nach neuen Talenten und coolen Video-Parts.
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Birgit Gruber
Marketing, PR & Kommunikation und Green Event
Seit über 25 Jahren in der Actionsport-Industrie tätig, davon 14 Jahren als PR Managerin für Burton Europa, ist die Event-PR Spezalistin für einige der namhaftesten Events tätig, u.a. die Laax Open, und kümmert sich unter anderem auch um die Medienbelange von Olympiasiegerin Anna Gasser. Birgit startete ihre Laufbahn bei der ISF (Internatioal Snowboard Federation) und beim Air & Style, nach 14 Jahren bei Burton Snowboards als europäische PR Managerin wagte sie 2017 erneut den Schritt in die Selbständigkeit.
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Marlon de Gruijter
Athletenbetreuung, Marketing, Design und Social Media
Marlon ist in Den Haag geboren und aufgewachsen und arbeitet für ein Plattenlabel und Store in Rotterdam. Wann immer er Zeit findet, findest du ihm auf seinem Rad. Snowboarden und Bouldern zählen zu seinen Leidenschaften. Beim Rock A Rail ist Marlon für die kreative Leitung zuständig sowie auch für die Community im Hintergrund. Wenn es um die kulturellen Aspekte und Belange von Rock A Rail geht, ist Marlon der richtige Ansprechpartner und hat immer ein offenes Ohr für neue Ideen.
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Martin Misof
Athletenbetreuung, Moderation und Side Events
Martin ist seit über 20 Jahren im Wintersport zu Hause. Früher bereiste er als Freeski-Profi die Welt, heute tut er dies als Moderator zahlreicher Sportveranstaltungen. Über dutzende Veranstaltungs-Venues schallte bereits seine Stimme, z.B. bei Crankworx Innsbruck, Big Air Chur und viele mehr.
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Meinhard Trojer
Sponsorenbetreuung, Projektleitung Snow Fest, Sicherheit und Rechtliches
Meinhard ist seit über 22 Jahren im Wintersport tätig. Er begann als Fotograph und übernahm vor 17 Jahren als Vizepräsident die Austrian Snowboard Association und ist seit 16 Jahren im Präsidium der World Snowboard Federation tätig. Vor 15 Jahren machte er sich als Event Organisator selbstständig und setzte seit damals über 200 Projekte und Events um. Wie zum Beispiel die World Rookie Tour, deren Gründer und Betreiber er ist. www.worldrookietour.com
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